The Asaan Museum, initiated by the Misk Foundation, is set to become a world-renowned cultural hub in Saudi Arabia, highlighting the nation's rich and diverse heritage, with a particular emphasis on intangible heritage. STUCK? was tasked with conducting a comprehensive cultural insight project, grounded in authentic, community-driven narratives, to shape the museum's development.
A qualitative research approach was implemented through co-creation sessions, including: In-Person Sessions: Conducted in key cities—Abha, Riyadh, Jeddah, Ha’il, and Dammam with local participants. These sessions involved moderators and Asaan team co moderators, ensuring a seamless and inclusive dialogue. Online Sessions: To include rural perspectives, four online sessions targeted rural participants from regions surrounding Jeddah, Asir, Ha’il, and Dammam. Dina El Sehrawy, Head of Research at STUCK?, facilitated these discussions, comparing urban and rural views on intangible heritage.
In both session types, participants were encouraged to share personal narratives, cultural insights, and imaginative exercises, such as envisioning their region in 2050. This methodological approach proved effective in capturing the multifaceted nature of Saudi Arabia’s cultural landscape.
A bilingual report detailing research and insights generated from community sessions
Bilingual discussion guides, questionnaires and discussions prompts
Audio recordings, along with accompanying transcripts and translations